Investors
The private operating system for modern motherhood.
A mother-first platform that turns a one-minute daily check-in into priorities, practical help and professional support, and grows into the family's long-term private context.
The problem
After childbirth, healthcare and digital products turn to the baby. The mother coordinates her recovery, appointments, feeding and family across eight to ten disconnected tools, and the practical help around her has no system.
One in six mothers experiences postpartum depression. Up to forty percent of US mothers attend no postpartum visit. The category is large, fragmented and single-moment: one app for cycle, one for pregnancy weeks, one for feeding, one for photos. None of them carry context forward.
Why mom is the entry point
Every other product asks how the baby is. Asking how the mother is first creates a daily, honest signal that nothing else in the household produces, and that signal is the seed of a longitudinal record the family will keep for a decade.
- 01Longitudinal context as defensibility
Every stage feeds the next. Switching cost grows with use, the opposite of single-moment apps.
- 02Privacy-native architecture
Personal, family and child data separated at the root; permissions enforced in the database; a deletion epoch that makes delete mean delete.
- 03Safety before AI
A deterministic safety engine in front of every model call, documented for clinical review. It cannot be overruled.
- 04Family network effects
Care Circle brings partners, family and nannies into the same private system with role-scoped access.
- 05Health layer
A living family health record inside the same timeline: the long-term value of the data, in the family's hands.
- 06Commerce opportunity
A contextual family marketplace when a child outgrows things. Future, and never funded by selling data.
Usable without an account. The trust and top-of-funnel layer.
Cloud sync, Care Circle roles and richer history. Value the family pays for, not their data.
Contextual commerce, plus employer and insurer wellbeing paths.
Honest status
- Native iOS app in TestFlight beta, in English and Ukrainian.
- No revenue, no published user numbers, no partnerships. We do not claim traction that does not exist.
- Safety rules are a clinical draft pending sign-off before public release.
- Raising a pre-seed round. Ukraine first, EU next.
hello@sergeyrogachev.com